Tesla Energy launches with a charge

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Clark Schultz, SA News Editor

•Tesla Motors (NASDAQ:TSLA) introduces Tesla Energy as it shifts into calling itself an energy innovation company in addition to being an automaker.

•Tesla Energy is a suite of batteries designed for use by households, businesses, and utilities.

•Households: The first consumer product to market from the new business will be the Powerwall Home Battery - a load-shifting lithium-ion battery that can be mounted on the walls of customers. The Powerwall will sell for $3.5K for the 10kWh version and $3K for a 7kWh unit.

•Businesses: Tesla Energy will also create energy storage systems for businesses through the use of solar arrays. A major selling point is expected to be the cost savings generated through the use of energy storage management. Test partners on board already include Target, Amazon, and EnerNoc.

•Utilities: Providing grid storage services on a large scale (500kWh to 10MWh+) is another primary goal of Tesla Energy. A utility storage system is being created in an attempt to manage peak demand and power fluctuations in an efficient and clean manner.